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Campaign draft.

Lesestoff. Campaign draft for Stiftung Lesen.

What we did: Advertising Posters

In a digitized world, reading is becoming less and less important. Life takes place in the digital space and the written word is fading into the background. The goal of our campaign for “Stiftung Lesen” (German for “foundation reading”) was to promote reading skills and display the beauty and the value of the written word to all ages and demographics.

pedestrian zone with a billboard arranged on the left side of the image and a poster with light movements on it. in the background there is a woman dressed in black with red hair.

large shopping hall with a round glass dome, in the center a billboard with a poster, with a photo of the inside of a piano is printed with a poem on it.

a train station in a city with a large building in the background, waiting passengers, and a billboard with a poster on which in bluish tint is a crumpled sheet and a poem.

busy pedestrian street with a billboard and many stores in the background. on the billboard is a black and white picture of a bridge in the morning mist on the riverbed and a poem in white and orange writing

billboard standing in the middle of a pedestrian area with a poster of a sewing machine and a poem on it

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Reading opens up a door to the world: it helps us understand the past, the present, and the future. Reading also lets us travel to fictional worlds; worlds of personalities, fascination, innovation, or dreams. Reading accompanies us every day in almost every action and helps us discover our way in the real world.

Das Heil’ge Gedicht.«

Regular reading stimulates brain cells, trains cognitive skills and the ability to concentrate. Reading also improves empathy and understanding for fellow human beings. We think poems are particularly valuable for this: with a poem, things can be thought about and seen in a way they have never been thought about and seen before. Poetry — feelings, moods, thoughts, or experiences —, all expressed in beautiful rhyme and rhythm, stick with you like a melody and accompany you throughout your day.

Check out our other projects:

drawing of a nude woman lying on her back

Arts

selected collection

nudes

corporate identity, brand naming, web

open raststatten book on wooden table with picture of rest stop restrooms

Raststaetten

photo journalistic book

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