Zuhause Cafe

What we did: Consulting, Corporate Identity, Name and Brand Development, Logo Design, Visual Appearance, Web Design, Interior Design, Event Management, Social Interactions Management    

Drinking coffee at home without washing up! This sweet little cafe in a lovely restored Art Nouveau villa in Seeheim-Jugenheim, near Frankfurt, called “Zuhause” — which means “home” or “to be at home” — was started by our company’s owner Anette Waldeck in 2010.

The Interior Concept

It’s a unique and wonderful place with dollhouse flair — the kind of living room you want to have: Grandma’s tiled stove, retro furniture, and all that in a small nostalgic house. In the summer, there are tables and chairs in front of the entrance. In the winter, the place fascinates with its cozy Advent charm. It is a very successful, coherent overall concept, which not only invites you to relax and enjoy a comfortable and stylish atmosphere but also offers creative minds a place of inspiration and encounter. It all somehow reminds a little of Astrid Lindgren’s books...      

cafe room with aperol glass
caferoom with pillows on a table and a shelf full of living accessories

The Corporate Concept

There is always enough for everyone on the small but delicate menu: What is exceptional here is the excellent selection of vegan cakes, dishes, and drinks. In addition to the Italian lunch table, the cafe, which is set in a former colonial goods store, also serves homemade soups and Mediterranean meals. Delicious treats await you, homemade cakes and pies made from organic and fair trade, carefully selected local products — the café creations: a dream! An atmosphere of friendliness, warmth, dedication, and passion can be felt! You can just let go and indulge in your daydreams: Like a short vacation on the vacation road “Bergstraße”. 

The Corporate Strategy

Regular events such as living room concerts, readings, and workshops offer cultural enrichment for young and old. In the integrated Zuhause store, one can buy Scandinavian shelf beauties made of porcelain from Bloomingville or Housedoctors and treat oneself and others with home accessories and small souvenirs. Organic Peruvian Fairtrade coffee made from locally roasted espresso beans can be purchased as an in-house brand.

vertical christmas poster with a donkey head

Loon* mediavision is responsible for the entire concept, fr om the idea to the implementation, including corporate identity, interior design, and all print and advertising efforts.                 

Creation of a Cultural Value

Our implementation of this café represents a valuable cultural asset in the founding place of our company Loon* mediavision. The regular evening events we have established, such as the Open Jam Sessions, provide a wonderful atmosphere of inclusion, hospitality, and belonging. Much more so: The entire surrounding community has been able to participate actively in these events. Here, we have also integrated our company values.       
gif of the zuhause cafe's open jam flyer
zuhause cafe open jam flyer, yellow background with black lips and turquoise lettering
Due to the current situation, the cafe is closed.    

Check out our other projects:  

gif of stromer dog in different plays with palms in the background

The Stromer 

Children's Theatre 


Showreel 2022

of our selected work

picture of an office space with two conference tables and a colorful acrylic painting on the wall

Les Mouches Volantes  

acrylic on canvas 

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