Traveling Children’s Theatre “The Stromer”
What we did: Corporate Identity and Logo Design, Web Concept, Design of the Visual Language and all Implementation, Photography
The Stromers are a mobile theater group from Darmstadt, Germany. Their plays are captivating and humorous stories, which are staged very vividly, with attention to detail, and accompanied by great music.
The Stromer DogsWhen we developed the corporate Identity, including the Stromer dogs, we wanted the corporate image to achieve a high recognition value. Before we started to develop the logo series, we discussed what the group wanted the logo to represent. We wrote down values, characteristics, and goals that are important to the ensemble. This information helped us identify appropriate images, symbols, and colors. Just like the traveling theater itself, the leading symbol, the Stromer dog, also is a stray. S/he travels around, transforms and always slips into the role of the respective theatrical piece. Thus, the logo works like a playful individual and modular system, which can be adapted for all plays.
We are a Full Service Provider
For the theater group we presented the entire corporate design department: The ensemble entrusted us with all corporate efforts, from logo and image development to the web concept and all print products such as postcards, flyers, tickets, posters and textile printing.
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